Ecosystem

- Mike Stoeckel
VP, Advertising Innovations & Operations
FIM

“Operative’s solution provides us with the business intelligence to more intuitively manage our digital properties and products. With increased visibility into our business, we can better utilize our inventory, arm our sales team with more information to provide faster and more tailored customer service, and drive our overall effective CPM.”

- Rachel Happe
Analyst
IDC

“Operative has the first-mover advantage in the ad management application space and, as such, has the opportunity to define the space, standardize on evolving best practices, and win deals with the most forward thinking of the online publishing market.”

- Joseph Dressler
National Advertising Director
SmartMoney.com

”As we’ve increased yield across our inventory, we’ve seen our effective CPM increase by nearly 20%. At the same time, our clients receive more accurate reporting and much faster response times from us since all the data we need is right at our fingertips. As difficult as it is to quantify client satisfaction, let’s just say that ours has increased dramatically. Operative has been an invaluable tool to our business and success.”

- Joseph Dressler
National Advertising Director
SmartMoney.com

“Since our implementation of Operative over 2.5 years ago, we have gone through different Ad Operation Managers.  This transition would have been impossible if not for Operative and its clear vision for displaying the information.  Instead of spending 3 months getting to know how our company has run, these managers have been up and running in just 1 month.”

- Bryan Moffett
Director of Digital Operations
NPM

“Operative’s feature-rich Dashboard will allow NPM to maximize revenue by providing an end-to-end solutions to forecast, report and financially manage all our sponsorship and underwriting campaigns on the Web.”

- Executive Director of Sales Operations

Dow Jones Online

“Online advertising continues to grow at impressive rates, as do the demands being put on operations to effectively manage business. It is essential to have an order management system in place that can help simplify workflow and provide the insight needed to evaluate sales activity. The Operative Dashboard offers the functionality needed to cover Dow Jones Online’s key requirements and it will certainly help us address many of our current challenges.”

- Steven E. Gold
Vice President, Sales Planning & Operations
NBC Universal Digital

Operative’s Dashboard software and services have been a key contributor to NBC Universal’s and iVillage’s digital operations support of internal and more importantly external customer needs over the past few years.  Our history with Operative’s scalable software and services gave us the confidence to lean on Operative again to help us execute on a significant volume of ad campaigns for our national sales team and our local affiliate partners participating in the Olympic Zone component of NBCOlympics.com during this monumental event.

- Lynne Henderson
Digital Marketing & Development Manager
The Irish Times

“As a thriving news organization, The Irish Times continues to grow and innovate to meet the marketing demands of digital advertising.  In order for us to effectively compete, it is imperative that we partner with service providers that allow us to scale and achieve our advertising goals.  Operative Managed Services provides both the infrastructure and technical expertise that help us run our day-to-day online advertising operations.  They have become more than a vendor, but a business partner providing reliable technical expertise and consistent campaign turn-around times.”

- Mary Crogan
Digital Media Strategist
Constant Contact

”Operative provides high tech services combined with best practice processes, dependability, and attention to detail.  Working with their ad operations experts allows us to optimize our online programs in a timely way against key metrics that define our program’s success. Operative’s Managed Services’ ability to help Constant Contact manage infrastructure components within digital advertising programs has given us additional agility and flexibility.  We’re able to further automate our workflow process, as well as deliver and execute on all ad trafficking requests in a more efficient, rapid way”

- Ron Diorio

The Economist

“So much goes into today’s online magazine, and working with Operative enables Economist.com to have one single point of contact, through which the entire ad operations function can flow. The efficiency gains enabled by Operative, especially at this operations level, are a tremendous value-add.”

- Mike Sealy
Regional Services Manager, EMEA and Asia Region
MSN

“Before we had developed this partnership with Operative, I didn’t feel we had direct control over MSN’s advertising operations. The structure we have set with Operative has had a direct effect on how fast we turn around our campaigns. Operative is meeting its SLAs by over 99% and continues to perform extremely well.”

- Simon Hodge
Head of Advertising Sales, Europe
Hemscott, a Morningstar Company

“Over the past three years, Operative has become a trusted partner to Hemscott, providing the trafficking expertise to deliver campaigns timely and efficiently.  The Operative staff have been unerringly helpful and professional in their approach. We have an excellent team of account and traffic managers which made the integration with our business process smooth and effective. Our business is about a team effort and it has been very useful to have Operative as part of the team.”

- Darren Herman
Head of Digital Media, Group Director
The Media Kitchen

“Leveraging Operative Managed Services has freed up 20-30% of time for our Online Strategists.  Instead of focusing on ad operations, my team can now spend more time with clients and work to meet their goals.”

- Barbara Healy
Director of Operations
Tribune Interactive

“Now is the time for companies to invest in building a solid infrastructure that can support the growth we anticipate - one based on process, business rules, and effectiveness.  Operative helped us identify our opportunities, and we are now well on our way to eliminating inefficiencies and improving our customer’s experience.”

- Joseph Dressler
National Advertising Director
SmartMoney.com

“Operative’s team of consultants listened to our needs and got to know how our organization worked. In turn, they created a customized solution that was well received and adopted by both the sales and operations team for an immediate return on investment. We saw efficiency gains within just two months of integration, based on the amount of time and resources required to execute campaigns. This has allowed our entire team to think pro-actively and spend more time working with our clients on new ideas instead of reconciling older billing issues...”

- David Klein
Vice President, Advertising Sales
NAVTEQ

“Traffic.com selected Operative because of its proven track record and advertising campaign optimization abilities.  By integrating Operative’s services, we will be able to provide a comprehensive media solutions package that will enhance our efforts to meet customer objectives.”

Clients

Many industry-leading media companies have improved their services, achieved scalability, and experienced return on investment using Operative's software and services.

The Operative suite of solutions:

Help CEO’s streamline operating efficiencies and increase revenue by centralizing ad sales business activities

Help VP’s of Sales to drive revenue by having visibility into inventory, dynamic pricing, and eCPM metrics

Help VP’s of Ad Operations scale with the increases and decreases in workload

Help CFO’s easily recognize revenue and increase cash flow